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This is DL1961‘s first ever ad campaign and I am delighted that Denimology is among the first to post about it. I do love their concept of – “A 24/7 denim for a 24/7 City” – NEW YORK, of course!!

– “The campaign, shot on location at New York City’s iconic Brooklyn Navy Yard by fashion photographer, Boo George, features supermodels Karmen Pedaru and Vincent Lacrocq and aims to highlight DL1961’s new concept of “24/7 denim” – a jean that looks just as great at the end of the day as it did the first time you put them on. Boasting the phrase “A 24/7 Jean For A 24/7 City,” the campaign will appear throughout New York City on billboards, taxi cabs, bus stops and metro stations as well on the pages of national magazines including InStyle, People StyleWatch, GQ, Men’s Health, among others, throughout fall.” –

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