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For Fall/Winter 2013, G-Star asked photographer Rankin to continue their 2013 “The
Art of RAW” campaign
with Kasabian’s guitarist and songwriter Sergio Pizzorno, and
Vaganova Academy ballerina Keenan Kampa. The campaign embodies the ‘destroy to
create’ theme, which pursues the denim craftsmanship of the innovative denim brand.
The new campaign features the Skeleton Dog once more, this time morphing into different objects and personas through a series of powerful explosions. Running though the screen, it shatters into Keenan dancing, then dissolves into a thousand pieces of RAW denim and becomes Sergio thrashing his guitar, before finally exploding back into the running Skeleton Dog.

G-Star F/W13 Campaign - The Art of Raw by Rankin GSTAR Ad Campaign-02.jpg
G-Star F/W13 Campaign - The Art of Raw by Rankin GSTAR Ad Campaign-01.jpg