Don’t know about you, but I have certainly noted that lately GAP has been totally reinforcing their denim department. What a great idea! Who doesn’t love The Gap for their basic staples and their reasonable prices. Personally, I find their selection of denim extremely satisfying and there is ALWAYS a pair of jeans to be found for any kind of body and shape.
Their new Ad Campaign for this coming F/W 13 celebrates the brand’s heritage with a robust worldwide campaign spanning print, outdoor, direct, social, in store, digital and a return to TV. It’s the broadest-reaching campaign in the company’s modern history, reflecting the dramatically changing media landscape.
The global campaign includes new digital content every day, across many global platforms, including a partnership with Tumblr’s mobile platform and a global art partnership with VICE magazine. Kicking off with highly visible outdoor advertising in its top global markets and magazine advertising in August issues worldwide the campaign including model and actress Dree Hemingway and HBO’s “GIRLS”actor Adam Driver, features both the attitude and clothing from Gap’s fall collection – rooted in denim, chambray and classic Gap items – shot by photographers Inez and Vinood, update Gap’s history of capturing powerful portraits for today’s audiences.