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Oh yeah – I so do want to LETMYSELFGO!! Hudson got it right here with the HUDSON F/W2013 Ad Campaign! And judging just by looking at this first image above, Hudson is bringing back their signature flap back pockets YAY!

The campaign features Georgia May Jagger and Jon Kortajarena, #8 on Forbes Magazine’s “World’s 10 Most Successful Male Models” list. The campaign is shot entirely in the minimal aesthetic of black and white photography with creative and art direction by Patrizio Miceli and his Parisian creative agency Al Dente.

The campaign concept focuses on self expression and the brand mantra of “LET YOURSELF GO”. The double page layouts are composed by a hero image on the right hand page, and an animated “LET YOURSELF GO” jump shot on the left page.

“We wanted to create a campaign that revolved around our brand mantra of “LET YOURSELF GO” and visually set the tone which we could build on season after season. We chose black and white photography to start because of its minimally beautiful aesthetic and nature,” says HUDSON’s creative director, Ben Taverniti.

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