So when it’s winter here in the US and in Europe, Wrangler Australia is going to have beautiful summer weather – therefore this is their new S/S 13/14 Ad Campaign, which just went live.
“This season the Wrangler Australia women’s collection is inspired by 90’s grunge youth bands and features vintage lace, grunge knitwear, printed velvet, textured jeans, faded jeans and skirts. For men, the collection draws on the lyrics of Neil Young and the music of producer Daniel Lanois – two prolific rock legends. This season is about re-crafting the brand’s vintage denim aesthetic, with modern silhouettes and fabrications. Denim shirts are key, as are a range of trans-seasonal knits and traditional trucker jackets, all staying true to Wrangler’s heritage.”