Most denimheads love their motorbikes as well – so what’s more obvious than a denm icon like Wrangler offering the perfect outfit for riding your bike!

Denim icon Wrangler presents an exclusive collaboration with motorsports specialist Alpinestars.‘Wrangler powered by Alpinestars’ is two limited edition styles. The collaboration represents the apex of Wrangler’s Denim Performance design platform. Formula One star Kimi Raikkonen is ambassador for this premium initiative.
Black denim jeans fuse Wrangler style and heritage details with Alpinestars’ market-leading protection technology. The jeans are reinforced at the seat, hip and knee with Kevlar®, famously used to make military flak jackets, and employed in motorsports to resist abrasion and tears. The contoured leg shape is optimized for riding.
The black leather biker jacket is fully prepped for motorcycle adventures, and benefits from Wrangler’s flair for vintage aesthetics. Elbows and shoulders are shelled in Bio Armor, a specialized polymer/rubber compound used in motorcycle clothing to protect the wearer against impact. The look is iconic: all black, fully functional and lovingly aged.
‘Wrangler powered by Alpinestars’ is strictly limited edition. Just 65 jackets and 80 pairs of jeans are available: each jacket and each pair of jeans are individually numbered, making each garment completely unique to its owner.

The products are sold exclusively through seven premium lifestyles stores across Europe including Solo in Sweden and SPMRKT in Amsterdam – seven stores to represent Wrangler’s seven design icons, the special elements including flat rivets and ergonomic watch pocket that make Wrangler jeans unique. Both styles are co-branded, and the jeans are packaged in a premium, co-branded box. Jeans are priced at €299, the jacket is €499.

Hey, I’d go with this kind of packaging anytime, Wrangler!

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2 COMMENTS

  1. Wrangler is known as a budget brand in USA, so they go to Europe to get people to pay big money for their apparel.

  2. Wrangler is known as a budget brand in USA, so they go to Europe to get people to pay big money for their apparel.

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