Supermodel Helena Christensen is starring in NYDJ’s Fall 2013 campaign, titled “Walk in Beauty.” This campaign marks a major milestone for the brand, as it is the first time NYDJ has featured a personality in its marketing. I believe that NYDJ has found the perfect spokeswoman for their brand: former Victoria Secret Angel, beauty queen, and dedicated to supporting funding for breast cancer organizations and other charities.
The “Walk in Beauty” campaign is the apex of a five year re-branding effort for NYDJ that reflects a modern, ageless, and fashion-forward image of the brand. The concept of the campaign interprets the confident, euphoric, and beautiful feeling women have when they first try on NYDJ.
As you probably all know, NYDJ’s slogan is: “Look a size smaller”! And what is there not to like, right!?