The other day I was looking for what’s new at Bergdorf, and RtA was one of their newest brands, they told me. So I decided to check them out:
For Eli Azran and David Rimokh, founders and designers, RtA (= the Road to Awe) is paved with denim and leather, and so is their new denim line. They created a line of quality, no-frills denim basics. Their denim styles are the basic skinnies and boyfriends (I haven’t seen the boyfriends yet), but I did see some very different and outstanding red jeans that seem to have a kind of resin wash (not shown here).
Now, being that I was right there at Bergdorf, I decided to try on two of their skinnies. I did not fall in love with the fit or the feel of either pair, as one was way too weird in the fit, too skinny at the legs – I had problems in pulling the jeans up, and once I had them on, they were bunching up at the hips. The other pair, a bleached light blue wash, was totally stretchy and showed every single cellulite that I have and do not have, you get the idea. But I want to point out that this is my very personal view and that I am totally aware that there will be a lot of you chicks out there who will just love these fits.
But I definitely will not give up on Rta, after all, this is only their first collection, right? I am curious about how they will develop in the future and hopefully soon I will be able to check out their boyfriend jeans and maybe these will be a fit that I am going to love
The price range is between $165 to $245 for the basic jeans and for now they are available at the Bergdorf Goodman store in NYC.