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British brand Made In Heaven, or, better known as MiH, came out with an amazing new concept for their denim: “The Bodycon”.


“Using new fabric technology and unique jean engineering, our Bodycon Jean and Pant are a revolution in denim. They feel like a cool pair of jeans, just how you like them, whilst functioning more like a shapewear textile than a traditional denim.”

I have seen these jeans and tried them on already, and you know what, they REALLY do look like jeans and not like some stretchy thin twill legging! And you know what else: THEY UNBELIEVABLY DO HOLD ALL MY STUFF TOGETHER!!!!!!!!!!! Bye bye Spandex!

Previously, the higher ‘stretch’ the fabric, the more it bagged and sagged. High stretch denims usually stretch 40% from resting state, and can stretch up to 100% from resting state (essentially doubling in size when you stretch it out). You can expect that these fabrics always remain bagged out by about 5% – 10%. The fibre blends, combining elastane and polyester, in the new yarn constructions mentioned above, dramatically improve bagging. For a fabric that stretches 60%, you can expect less than 5% bagging, just a fraction of what you could expect from the old stretch fabrics.

We’ve done everything possible to make this the most flattering jean of its kind. From the removal of the front pockets to reduce bulk and reduce the distorted seams you can get from high stretch denim, to altering the waistband to offer internal support (giving a cleaner line through the waist). Gone is the back ‘yoke’ seam to add shape and allow the bum to ‘lift’, replaced with darts to create a curve that starts at the top of the jeans.

The outcome is a clean, pared back jean that gives a smooth line and streamlined shape.”

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