G-Star RAW does not only make jeans, but they also make REAL Parties! I have to say that from all the NYFW events, this was by far the most RAD and unconventional event. The High Line Hotel on 10th Avenue was just the perfect venue – reminds me of an old castle with wide stairways and a huge ballroom where the event took place. It was packed inside and outside, which is a kind of huge backyard. Drinks and hors d’oeuvres were being served throughout the event. There was such a good vibe and readiness to attend the show – and even the fact that the A/C did not work did not keep us from having a good time. A/C, what A/C ?!!!

G-Star RAW hosted an exclusive event during New York Fashion Week at The High Line Hotel to highlight its latest RAW campaign and launch of the G-Star Eyewear collection.

G-Star RAW campaign faces Sergio Pizzorno and Keenan Kampa are an unexpected combination of creative talents. Sergio is the guitarist and songwriter of renowned British band Kasabian, and Keenan performs in the prestigious Russian Mariinsky Ballet Company. Wearing a specially designed dress by the RAW Atelier, Keenan announced Kasabian who took over the stage with a private performance playing their latest songs before DJs Tennessee Thomas and Paul Sevigny took the night away.

Besides the music, guests previewed the straight cut lenses of the new G-Star RAW Eyewear, so razor sharp they create a striking look. The Eyewear collection is recognizable for its distinct features such as channelled aviator frames, exposed screws and industrial references.

The RAW event included notable attendees such as Erin Wasson, Poppy Delevigne, Ne-Yo, Natalia Kills, Tyson Beckford, Nina Adgal, Becka Diamond, J Alexander, Kate Nash, Madelen de la Motte, Hanna Rundlof, Rosci Diaz, Rie Rasmussen and band Hypnotic Brass Ensemble among others.

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