River Island Launches the F/W 13 Rihanna For RI Collection Rihanna-River Island_3.JPG
River Island Launches the F/W 13 Rihanna For RI Collection Rihanna-River Island_6.JPG
River Island Launches the F/W 13 Rihanna For RI Collection Rihanna-River Island-012.jpg

River Island celebrated the launch of the fall Rihanna for River island collection at their Park House store last week,

The store was transformed into Club Riri where 200 special guests including competition winners, bloggers and press could shop the collection first and hang out with Rihanna.

First through the door was Cara Delevingne, supporting her BFF wearing the yellow shirt dress, the faux fur backpack and beanie from this new collection. Rihanna made her entrance shortly afterwards much to the excitement of the screaming crowds outside. Showing off her new mullet hairstyle and bold blue lipstick, she was dressed head-to-toe in Rihanna for River Island including a varsity jacket from her upcoming winter collection.

Rihanna styled our lucky competition winners in pieces from the collection before heading to the DJ booth where she sipped on champagne and partied with her model crew including Cara Delevingne and Nayasha from our fall Rihanna campaign.

Check out the videos and images from the event!

You can buy these clothes here in NYC at Opening Ceremony.

River Island Launches the F/W 13 Rihanna For RI Collection Rihanna-River Island15.JPG