For Spring 2014, we play with the idea of hubris and make inflatable egos visible through an exaggerated silhouette and narcissistic graphics. The collection is confident with an in-your-face aesthetic and kick-ass attitude, channeling bold artists from the 90s. A decisive street look from that time period emphasizes this new direction. Seasonal key colors are black, white and grey marl, where prints play an important part.
The Spring 2014 Cheap Monday Collection consists of three themes; Exaggerated Silhouette, Fragmented Reality and Buffalo Riot. Exaggerated Silhouette features egocentric prints, intarsia text, fat stripes and contrasting silhouettes. Fragmented Reality is defined by collage prints, prints on prints, patchwork looks, cut-outs, large details and gold. More is more is the motto for the final theme, Buffalo Riot. Tribal style lettering in prints and graphics, a bright palette and color coatings make up the theme’s cartoonist aesthetic and strong street vibe.
Cheap Monday’s Spring 2014 Collection makes no apologies and embraces the narcissism of our age, while it at the same time pays homage to the original mes, myselves and Is.
The collection will be available, among many other places, at Coutie.