Gap’s global marketing campaign, “Make Love” focuses on giving and spreading love, hope and joy this holiday season. The new campaign features an influential group of artists and activists including Tony Bennett, Cyndi Lauper and Billy Porter, Connie Britton, Harry Belafonte and Q-Tip, and more, who are using their creative talents to make a difference in the world.
Through a series of short films that will be shared around the world starting today, Gap also gives love through arts education by bringing together a few bright students with an icon who inspires them – Tony Bennett – to perform his timeless hit, “The Best is Yet to Come.”
To help shoppers find the perfect, stylish gifts for friends and family, Gap is putting a modern twist on the traditional gift guide. The “Make Love” campaign includes 26 days of curated gift ideas through a unique partnership with VSCO, makers of the popular photo editing app, VSCOcam, and some of their most influential photographers at gap.vsco.co.
Personally, I so welcome any “out-of-the-box” Christmas gifts presentations, because they make it so much more exciting to find something for your family and friends and frenemies LOL!