Unconventional beauty and international model Lily Cole stars next to king of chess Magnus Carlsen in the G-Star RAW Spring/Summer 2014 campaign. During Art Basel Miami, G-Star co-hosted an event with Interview Magazine and OHWOW, and announced Cole as the new RAW campaign talent alongside the newly crowned World Chess Champion.
Born in the UK in 1987, Cole was the youngest model to appear on the cover of British Vogue, setting the tone for an illustrious career that has included many fashion ad campaigns alongside Hollywood films. G-Star admires Lily Cole for her unique look, but more so for her defiant attitude in challenging the expected and truly following her own path in her pursuit for environmental sustainability and love for the arts.
The Spring/Summer 2014 RAW campaign will go live across the globe mid February 2014, debuting on the G-Star website.