Have you ever wondered how all those stores that sell jeans but don’t manufacture them themselves get their jeans? Well, mystery solved! Yesterday I was invited to check out the Denim Lounge here in their showroom in NYC, and their concept is amazing – read on!
“The vision at the Denim Lounge Inc. is to think outside the box on how to reach consumers with the partnership of retailers using multiple social media platforms. All the while, offering great junior and missy denim fabrics and styling. Our NY showroom houses a CRAFTING BAR offering the Denim “D.I.Y.” experience to the buyers to aide in the creation of the perfect Jean tailored to their unique customer base.
Only the buyers understand their customer best, and with our knowledge of denim, trends and styling, together we can create the perfect item that will set them apart from the rest.”
The very friendly and knowledgeable staff there has invited me to create our very own Denimology jean, and I can’t wait to be let loose at their drafting board! Hopefully, very soon, I am so excited about this idea!