For those of you who have been around long enough, you probably will remember: Brutus denim was huge in the 70’s, outselling the likes of Levis and Wrangler with over 5 million pairs a year.
During the mid 70’s, the brand reached cult status with their award winning Ad campaigns, produced by the infamous ‘Saatchi and Saatchi’. The brand is currently featured in the prestigious Victoria & Albert museum for its iconic relevance to British culture. The full range of Vintage samples have now been sourced and this A/W-2013 sees BRUTUS returning to its original denim reign.
Staying true to their roots, Brutus delivers an impressive new denim collection alongside 20 new tartan checked shirts inspired by their 1970’s archive pieces. The Brutus legacy first started in 1971 with a 4 patch pocket flared brushed jean. While pioneering new techniques in denim production, Brutus was the first UK brand to buy Japanese denim and produce selvage; this created huge demand and worldwide publicity.
I am really excited about their relaunch – here’s just a taste of what will be in store for us.