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Replay – A New Denim Treatment

Replay – A New Denim Treatment

As part of the FC Barcelona sponsorship project, [search]Replay[/search] presented Replay DENIM Zero°, the innovative smart-premium denim created to offer the Barça players extremely original, casual and exclusive apparel.

Following the huge success of the limited edition developed for FC Barcelona, Replay DENIM Zero° is now to become part of the Replay F/W 2013-14 collection.

The technique involves directing a flow of pressurised ice crystals over the denim to remove the indigo from the surface, producing a chiaroscuro effect and creating a contrast between the indigo areas treated with the ice and the unabraded midnight blue parts. The fruit of constant and in-depth research, this new low-environmental-impact technology offers significant energy savings and a 90% reduction in water consumption. This eco-creative finish transforms every single piece of raw denim into a product with an authentic used look.

Two men’s 12 oz. dark blue five-pocket models feature this innovative finish: the Waitom, regular slim with a regular waist and straight leg, and the Anbass, with a close fit on the thigh, tapering slightly towards the foot. For women, the low-waisted 11 oz. model Rose has been chosen, in elasticised denim with a sexy slim fit.

The jeans from the Replay Denim Zero capsule collection are available in all retail stores around the world, and will be shown in special dedicated window displays in the Replay Stores.

Sounds good to me: vintage wash + environmental friendly.Replay Denim Zero