RES Denim – Ad Campaign Images Spring/Summer 2014 are actually their Fall/Winter 2014 looks. RES is an Australian brand and they are going to be in the middle of winter there when we will be enjoying cool summer days here in the US and in Europe again (hopefully!!)
The latest RES Denim winter 2014 campaign starring rising star Lara Mullen was shot in a stunning art deco apartment in the brand’s home city of Melbourne. Photographed by Gen Kay, styled by Jade Leung with hair and make-up by Belinda Zollo, the campaign captures the honesty and power of true blue denim through a modern perspective.
Drawing inspiration from legendary denim icons of the past and present including Blondie, Jane Birkin and Lou Doillon, the winter 2014 collection and campaign exudes an effortlessly feminine aesthetic, highlighting the timeless nature of indigo denim. Past meets present in this latest offering where denim is the true hero.
So this is why their ad campaign is called : “Your youth is not forgotten”! I kinda like this, RES 🙂