There are some denim brands you come across and you feel inspired, Asbury Park Clothing Company is one of those brands.
I had the pleasure of speaking to the brand’s creator, James Hankins, to find out the full story on Asbury Park and what inspired the creation of his new denim brand. From the beginning, James has been involved in the fashion industry in one way or another and has connections to brands like True Religion and 7 For All Mankind. However, it was not until 2009 that the idea for starting his own denim line started to present itself as a reality. I think everyone is aware of the economic downfall experienced throughout the US during 2009 and the impact it had on many families and businesses. The crisis was clearly visible in James’s hometown of Asbury Park, New Jersey. What was once alive with children playing carnival games, amusement park rides whirling through the air and the smell of fried food quickly diminished into wooden bones of an empty boardwalk. It was on an afternoon like this, looking out onto closed businesses, where the concept for Asbury Park Clothing Company was formed. It seemed like a simple solution, bring denim manufacturing back to the states. With it create jobs, bring pride back to the unemployed, introduce a high quality product into the market and contribute to the resurgence of American manufacturing.
The Asbury Park connection is visible in every detail of the brand and it’s denim. The rivets resemble the manhole covers seen throughout the streets, the logo on the patches can be recognized as Tilly (a face which is common place around the city) and names such as Boardwalk….well I don’t think I have to explain that any further. The jeans are meant to be more than just a piece of clothing but a “mosaic of one’s life”. Asbury Park tells the story of James Hankins’ life and he wants everyone to share in the tale.
To describe the quality and feel of the denim line, James puts it best. He describes the jeans simply as “…clean interesting jeans with a story behind them. No chatter and no noise, just elegance”. I am lucky enough to start putting this quality to the test for Denimology. Look for my first review of the Skinny 1888 Raw jeans very soon.
As for what the future holds for Asbury Park Clothing Company, expansion of course. Looking out onto the horizon, Asbury Park hopes to introduce women’s denim into their collection and also develop a lifestyle line which will include tee-shirts and various other items. As for now, Asbury Park is focused on it’s men’s denim line with three fits; Skinny, Boardwalk Straight and Monte Carlo.
Welcome to Denimology Asbury Park!