The IRO Denim – Spring/Summer 2014 Lookbook is a brand new denim collection from the French brand IRO.
“Jeans today can be considered not only a major element in each person’s wardrobe but also an indispensable key item to any outfit. Raw, washed out, colored, torn, basic or printed. Jeans have always had a place in IRO’s collection, just as much as jersey tanks and tee shirts.
“To celebrate the perfect match between these two inseparables, Arik and Laurent decided to give them the attention they deserved by creating its own line: IRO jeans.”
This second line keeps all the same codes of the brand. But they have a more accessible price line. As a result of French design and Italian expertise, IRO gives denim a proper tribute today.”