Joe’s Ad Campaign – Just A Perfect Day comes in 4 episodes. This is the first episode of the ad-campaign: “RUNAWAY BRIDE”

You have seen the start of the ad campaign, Joe’s Ad Campaign – Just A Perfect Day, already on Denimology. Don’t you just love love love the idea of the bride wearing a pair of (Joe’s of course!) jeans underneath her wedding dress?!

Well, she ran away – why do you think she did that? Do you think she had planned it and that’s why she already had put on her jeans?

Known for unique, narrative campaigns, Joe’s Jeans Inc., a premium denim and lifestyle brand, releases its Spring/Summer 2014 campaign, “Just A Perfect Day”. Each short features strong-minded, independent people, who liberate themselves by throwing convention out the window and following their hearts with no regrets and no apologies. What if your definition of a perfect day was changing plans on your wedding day and running out wearing your favorite jeans under your wedding dress, or the morning of the walk of shame?

Share your definition of a perfect day with us at:
@joesjeans // #justaperfectday

Stay tuned, “Just A Perfect Day: The Runaway Bride” is only the first of more episodes to come.