Lotus Takes on Levi’s – ?! When I got this e-mail in my Inbox, my first thought was that why would anybody want to take on Levi’s? I mean, isn’t there enough space in this world for many brands to live peacefully side by side.
At any rate, I got kinda curious about what’s up with this Lotus brand and here is what they tell us:
“So what’s Lotus Premium Denim and why should you care? Well, we’re a new women’s jean startup, preparing to take down Levi’s. Okay, we might be exaggerating a little, but the sentiment is true and the story that’s of interest to you is one not unlike David and Goliath. Except David is more like Dana since Lotus is completely owned and operated by women––women that happen to be changing denim design standards.”
Established in 2011, the Lotus Premium brand was founded based on one simple goal – to fit and flatter a woman’s body the very first time. We are a women run company, committed to celebrating the beauty of women through our collection of great fitting jeans. We are extremely proud to develop a premium lifestyle brand that will clothe inspiring women all over the world.
“In 2009, in the dressing room of an upscale boutique, I discovered a problem. On a mission to find comfortable jeans that looked great, were made of great quality, and that fit well, I was shocked to experience such frustration in the stack of denim in my fitting room that day. Standing proud at 5’2 and 1/2″, I found the fit to be the biggest problem. The majority of big denim brands took a one-size-fits-all approach, leaving women like me with no options, other than to alter, hem, or wear jeans that simply did not fit well. I was inspired to solve this painful yet simple problem; create a denim line that fit average women just like me, beautifully. Led by curiosity and passion, I sought for guidance and knowledge from established denim designers, and started developing my first denim samples. After investing several years of research in the denim industry, sourcing an amazing denim manufacturing partner and pattern maker, and building a top notch team of women entrepreneurs with a zest for fashion, compassion, and creativity, I set out to create a premium denim brand that delivered an amazing fit and possessed timeless beauty. We are now a small, but growing business, designed in the heart of Silicon Valley and made in Los Angeles, denim capital of the world. It is our hope that when you wear our jeans, you are reminded of your own unique beauty. Like a lotus flower rising from muddy beginnings into something beautiful and remarkable, so is the journey of a Lotus woman.” – Sarah Coronado, Founder & CEO
You have to watch this video, though – it is hilariously funny and made my day! You can find their Kickstarter campaign here.