Today marks the 80th anniversary of the Levi’s® Women collection. After initially launching Levi Strauss & Co. in 1853, Levi’s teamed with Jacob Davis in 1872 to invent the blue jean. But it wasn’t until 1934 that “Lady Levi’s®” was launched as a line of pre-shrunk denim jeans for women featuring a high rise and a slim waist. To celebrate the 80th anniversary, we’re dedicating the day to everything Levi’s®. And for my post today, here’s a quick snap of me in my 501’s – the jean that launched the Women’s line 80 years ago today!
The 501 jean is the classic Levi’s® cut – originally designed for men and then tweaked for women. The pair I’m wearing here is the Levi’s® 501 in Vintage Indigo. The look is much more casual and laid back than what I’m used to – keep in mind that these are cut with an “original fit” meaning they feature a straight leg with a slightly tapered leg opening, a button fly, and a high 9 3/8″ rise. The denim is non-stretch heavyweight denim so they will feel more like selvege – they are best for a more classic and casual look, paired back to a simple tee.
Happy Anniversary, Levi’s®!