Happy 80th Anniversary, Levi's® Women!

Today marks the 80th anniversary of the Levi’s® Women collection. After initially launching Levi Strauss & Co. in 1853, Levi’s teamed with Jacob Davis in 1872 to invent the blue jean. But it wasn’t until 1934 that “Lady Levi’s®” was launched as a line of pre-shrunk denim jeans for women featuring a high rise and a slim waist. To celebrate the 80th anniversary, we’re dedicating the day to everything Levi’s®. And for my post today, here’s a quick snap of me in my 501’s – the jean that launched the Women’s line 80 years ago today!

 Levi's® 501 back
The 501 jean is the classic Levi’s® cut – originally designed for men and then tweaked for women. The pair I’m wearing here is the  Levi’s® 501 in Vintage Indigo. The look is much more casual and laid back than what I’m used to – keep in mind that these are cut with an “original fit” meaning they feature a straight leg with a slightly tapered leg opening, a button fly, and a high 9 3/8″ rise. The denim is non-stretch heavyweight denim so they will feel more like selvege – they are best for a more classic and casual look, paired back to a simple tee.
Happy Anniversary,  Levi’s®!
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Caroline Rooney
Caroline Rooney is a San Francisco based stylist and model. Following internships with American Eagle Outfitters, Diane von Furstenberg, Parfums de Christian Dior, and Condé Nast, Caroline launched socially conscious clothing line The Bearon, in 2008. The Bearon was named one of INC. Magazine's "Coolest College Start Ups" in 2009. In 2011, Caroline joined the buying team at Bloomingdales.com, buying both men's & women's denim. She fell hard for menswear, and grew particularly passionate about the denim industry. Throughout, Caroline has been signed as a print and runway model and has appeared in campaigns for Dodge, Ford, Ella Sven, & Bloomingdales, and worked with Neiman Marcus, Chanel, Donna Karan, and Miley Cyrus. After spending years on sets she developed an eye for styling and in the fall of 2013, moved to San Francisco to launch her career as a menswear stylist. Currently, Caroline is launching the menswear blog Bearon & Brothers, and works as a stylist for menswear e-commerce brand Bonobos. She is also an instructor of fashion styling at the Academy of Art University, and contributor to the denim blog "Denimology".