The Levi’s® Fall/Winter 2014 Lookbook continues with their absolutely fashionable and trendy clothes, while maintaining their staples like the 501 jeans – in new washes, with new destruction and also in the original dark selvedge.
For the Fall 2014 collection, Levi’s® continues to explore its roots: namely, its iconic home state of California. From the sun-soaked urban landscape of SoCal’s Venice Beach to the awe-inspiring natural beauty of Yosemite Valley, the design team taps into the very essence of the Golden State.
“California embodies so many aspirational things—from skateboarding and climbing, to beaches and surfing, and now tech start-ups and innovation,” says Jonathan Cheung, Head of Levi’s® Global Design. “It’s a remarkable part of the world and something that permeates all aspects of our new collection.”
Inspired by trips up and down the coast, in addition to non-residents’ idea of what California stands for, the design team looks at themes such as ’90s grunge, West Coast prep and counter-culture sports (skateboarding, surfing) for the first half of the collection, and translating the richness of Yosemite’s rugged landscape into more dressed-up clothing in the second half.
This all manifests itself in a dynamic mashup of distressed denim, tonal tie-dyes, varsity jackets, crisp white button-downs, water repellant corduroy, tees illustrated by iconic artist Rick Griffin, geo-patterns, fair isle sweaters, chalky finishes, high-performance outerwear and much more, all built to be worn while living life’s greatest adventures in Levi’s®.
For Fall 2014, the brand continues to evolve its leading men’s bottoms fits. The season sees the evolution of the 522® Taper, which has become a trend-forward style popular globally, often accompanied by a bare ankle for a fashion-forward look. The 510®, the quintessential rock and roll jean and counter-culture favorite, continues to shine this season, as does the 511®, a slim cut that’s become the new normal for the contemporary man.
Levi’s® most iconic garments—the 501® Jean, Western Shirt and Trucker Jacket—are also reimagined this season. With ’90s-era Venice Beach in mind, both the 501® and Trucker Jacket get the custom treatment for Fall 2014, featuring hand-crafted, super-distressed finishes and ripped and repaired exteriors, patched up with indigo swatches and panels of green military twill. This personalized, DIY attitude can also be found in a specialized version of the Trucker Jacket that comes in crisp blue denim, covered in California-themed patches.
For the Yosemite-inspired portion of the line, the Trucker Jacket is reborn in water repellant corduroy in a variety of rustic hues. The Trucker also comes in heather gray fleece, herringbone cord, and lined in sherpa, all for a winterized feel. Meanwhile, denim and chambray in a variety of washes continue to define the Western Shirt, with reinventions in rustic twill plaids, fleece, and chamois also filling Fall 2014’s homage to California.
Water Repellant Cord
Levi’s® celebrates its rich history in corduroy while pushing innovation forward with the debut of its Water Repellant Cord for Fall 2014. The tech-savvy material manifests itself in some of Levi’s® greatest silhouettes—the 511® pant, which has quickly become a Levi’s® favorite, and the Sherpa Trucker Jacket, which features a fuzzy sherpa collar and interior for added warmth. Inspired by the colors found in Yosemite, the new Water Repellant Cord comes in a palette of golden brown, crisp green, rich burgundy, and deep blue and black, all ready to brave the elements.
Made in Japan
Representing Levi’s® highest pinnacle of craftsmanship, the brand’s supremely special Made in Japan collection will hit global doors for the first time ever for Fall 2014. It has previously been sold only in Japan. The line, which celebrates top-notch quality and expression through Japanese handcraftsmanship, was inspired by the beauty of indigo and the inky dark blue hues found in the lakes, mountains, wildlife and big skies of Yosemite.
This theme results in limited-edition versions of Levi’s 501® and 513® denim, the Barstow Western Shirt, and the 513® chino in a variety of inventive renditions and rinses, featuring gorgeous high-contrast finishes, snow bleaching techniques, reinforced repair patches, and intricate boro (Japanese folk fabric) detailing. Okinawa-based tie-dye artist and visual colorist Yogu (Yuichiro Koguro) also creates an exclusive line of hand-printed t-shirts and wall hangings for the collection.
A riff on the design language of the iconic Levi’s® 501® jean with the volume turned up eight decibels, Levi’s® debuts the Double Stitch line for Fall 2014. The capsule menswear collection features the exaggerated design element of doubling up pre-existing stitch patterns on specific 5-pocket styles (the 504®, 511®, 513®, and 514®), tapered pants in extreme and straight fits, a Western Shirt reborn as a quilted jacket, a dark denim Trucker Jacket and a two-pocket Work Shirt.
The iconic 501® Jean, Trucker Jacket and Western Shirt also continue to evolve for the Fall 2014 Women’s Collection. Serving as an homage to a life lived in one’s Levi’s®, the design team presents the classic 501® boyfriend-style jean in varied levels of distress — at times completely trashed to indulge in the Venice Beach grunge theme, other times coming in a timeless palette of white, charcoal and authentic blues. Meanwhile, the much beloved 501® cut-off shorts go from white and lighter washes to super-dark denim, some styles playing with a longer hem length.
Up top, the women’s Trucker for Fall ’14 spans from light to dark rinses, with new seasonal, Venice- and Yosemite-inspired finishes, including saturated overdyes and decorative repair work. The Trucker also plays with proportion and fabrication, with a Fitted Cropped Trucker, Fleece Trucker and Elongated Boyfriend Trucker making their debut.
Meanwhile, the season’s Western Shirt comes in Venice Beach-inspired chalky pastels, lightweight denim and a range of new washes. Adding to the classic shape is a new (but equally flattering) relaxed-fit silhouette, which is cut close up top and is more relaxed at the waist, along with a Western Shirt-style jacket and denim shirt-dress.
The White Shirt
Seen as the perfect companion to a pair of iconic 501® jeans, the women’s design team takes a deep dive into the idea of the classic, borrowed-from-the-boys white shirt for Fall 2014. Four main interpretations (and five complementary designs) emerge, spanning from a cropped button-up style to a slouchier tunic shape. With a nod to crisp, West Coast prep, all versions can be layered over and under other garments or worn solo, and serve as a blank canvas for personal style. Combined with a contrasting lived-in jean, the back-to-basics white shirt is one the wearer can make completely her own.
The Levi’s® Revel™ Collection
Fueled by a quest to create the “perfect jean,” Levi’s® debuted its patent-pending Revel™ design in July 2013. Built to enhance and manage a woman’s curves, Levi’s® Revel™ continues to evolve for Fall 2014, coming in new colors inspired by the surf-meets-sidewalk culture of ’90s-era Venice Beach (dusty eggplant), and the rich natural shades of Yosemite (deep earth). The leg-lengthening, tummy-flattening, body-contouring jeans are also softer than ever before.