For the 141st anniversary of the founding of Levi’s®, Levi’s® and Denimology are giving away four $100 gift cards good for Levi’s® merchandise! Every week of May, we will be holding drawings for a $100 Levi’s gift card for you to buy your new favorite pair of jeans. Starting on Sunday,  every week you enter the contest you’ll have an opportunity to get #equipped with a fresh pair of jeans.

  • The first week’s winner of a $100 Levi’s® gift card from the Levi’s® May Denim Giveaway is @cathyklXXXXXXX. Congratulations Cathy for being Levi’s® first weekly denim giveaway winner!
  • The second week’s winner of a $100 Levi’s® gift card from the Levi’s® May Denim Giveaway is @lizsaXXXXXX. Congratulations Liz for being Levi’s® second weekly denim giveaway winner!
  • The third week’s winner of a $100 Levi’s® gift card from the Levi’s® May Denim Giveaway is @aliciacXXXXXX. Congratulations Alicia for being Levi’s® third weekly denim giveaway winner!
  • The fourth week’s winner of a $100 Levi’s® gift card from the Levi’s® May Denim Giveaway is @andrew.f.XXXXX. Congratulations Andrew for being Levi’s® fourth weekly denim giveaway winner!

Readers, thank you to all who participated.

There have been many myths surrounding the founding of Levi Strauss & Co. Pretty much all of them just that, myths.  But a couple things are true. Levi Strauss and Jacob Davis founded the company on May 20, 1873 in San Francisco to make riveted jeans and the fashion world hasn’t been the same. No Levi’s®, no blue jeans.  And no blue jeans, no denim closet in your house!