Levi’s® Vintage Clothing – The Denim Tuxedo is absolutely awesome!
In 1951, Levi’s® Vintage Clothing created a denim tuxedo for Bing Crosby, after he was denied entrance into a Canadian hotel because he was dressed in denim. Although the Hotel management eventually recognized Bing and made an exception because of who he was, the story of the incident traveled fast. Friends of his back home contacted Levi Strauss and Co. and the designers immediately developed a custom denim tuxedo jacket for Bing so that he would never have problems wearing Levi’s® Jeans, even in fancy establishments.
The original was made of the sturdy denim used for 501® Jeans, and decorated with a corsage of Red Tabs, held onto the lapel with a cluster of shiny copper rivets. Inside the jacket was a huge leather patch printed with a “Notice to All Hotel Men” stating that denim is a perfectly appropriate fabric and anyone wearing it should be allowed entrance into the finest hotels.
Levi Strauss & Co. presented the jacket to Bing at the 1951 Silver State Stampede in Elko, Nevada where he was honorary mayor. He was so tickled with the tux that he wore it to many press appearances for his next film, “Here Comes the Groom.” For Spring/Summer 2014, Levi’s® Vintage Clothing is reproducing this famous piece of Levi’s® history and making a limited run of 200 jackets. All of the details are true to the original.
The tuxedo jacket is now available online at Unionmade.