While in London, I stopped by Bad Denim, the new Clapton boutique from Erin McQuinn. After 10 years honing fit, and developing flattering and trend-forward silhouettes for Victoria Beckham Denim and MiH Jeans, Erin opened doors on her East London shop earlier this month. Offering a curated assortment from must-haves from Paige Denim, MiH Jeans, and FRAME, alongside newer styles from NSF and NEUW, Bad Denim stands to be the new cult favorite for ladies in the know (and this fall, the boys will flock too). Sure you could sift through thousands of skinnies at Selfridges or Harvey Nicks, but good luck getting an honest, and insider opinion from your sales clerk. Erin can peg your style and perfect fit, and offers expert advise on sizing, silhouette and trend.
Of course there was perfect dark wash skinnies from FRAME , but while you’re here, you can damn well bet that Erin will (lovingly) push you out of your comfort and into something very East London approved. High rise flares? Check. Beaten to hell distressed boyfriends? Obviously. And summer’s must have overalls? There’s a whole rack. Oh, and good luck getting out of there without cooing over her vintage denim jackets, overalls, and Levi’s for kids, collected across 10 years of buying trips to LA.
My picks for the most covetable pairs at Bad Denim?
FRAME Le Colour Ripped in Film Noir: a perfect black jean with a rocker edge, heavily distressed while still maintaining it’s super slim shape. For all the days you want to channel Kate Moss (so all the days…)
NSF Beck Boyfriend Jean in Chalk : super distressed trend piece in a slouchy and sexy boyfriend cut. I love that this distressed boyfriend look is updated in summer-ready white
Summer Fridays aren’t destined for a long weekend in London? You can shop online here, with categories dedicated to shape, shade, stretch, size, and brand. Experts think of everything…
Bad Denim is located at 82 Lower Clapton Road in East London or you can shop Erin’s assortment online at http://www.baddenim.co.uk/