For London's Hottest New Denim Boutique, Head East

For London's Hottest New Denim Boutique, Head East

While in London, I stopped by Bad Denim, the new Clapton boutique from Erin McQuinn. After 10 years honing fit, and developing flattering and trend-forward silhouettes for Victoria Beckham Denim and MiH Jeans, Erin opened doors on her East London shop earlier this month. Offering a curated assortment from must-haves from Paige Denim, MiH Jeans, and FRAME, alongside newer styles from NSF and NEUW, Bad Denim stands to be the new cult favorite for ladies in the know (and this fall, the boys will flock too). Sure you could sift through thousands of skinnies at Selfridges or Harvey Nicks, but good luck getting an honest, and insider opinion from your sales clerk. Erin can peg your style and perfect fit, and offers expert advise on sizing, silhouette and trend.

Of course there was perfect dark wash skinnies from FRAME , but while you’re here, you can damn well bet that Erin will (lovingly) push you out of your comfort and into something very East London approved. High rise flares? Check. Beaten to hell distressed boyfriends? Obviously. And summer’s must have overalls? There’s a whole rack. Oh, and good luck getting out of there without cooing over her vintage denim jackets, overalls, and Levi’s for kids, collected across 10 years of buying trips to LA.

For London's Hottest New Denim Boutique, Head East

For London's Hottest New Denim Boutique, Head East

 

My picks for the most covetable pairs at Bad Denim?

FRAME Le Colour Ripped in Film Noir: a perfect black jean with a rocker edge, heavily distressed while still maintaining it’s super slim shape. For all the days you want to channel Kate Moss (so all the days…)

For London's Hottest New Denim Boutique, Head East

NSF Beck Boyfriend Jean in Chalk : super distressed trend piece in a slouchy and sexy boyfriend cut. I love that this distressed boyfriend look is updated in summer-ready white

For London's Hottest New Denim Boutique, Head East

Summer Fridays aren’t destined for a long weekend in London? You can shop online here, with categories dedicated to shape, shade, stretch, size, and brand. Experts think of everything…

Bad Denim is located at 82 Lower Clapton Road in East London or you can shop Erin’s assortment online at http://www.baddenim.co.uk/

 

 

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Caroline Rooney
Caroline Rooney is a San Francisco based stylist and model. Following internships with American Eagle Outfitters, Diane von Furstenberg, Parfums de Christian Dior, and Condé Nast, Caroline launched socially conscious clothing line The Bearon, in 2008. The Bearon was named one of INC. Magazine's "Coolest College Start Ups" in 2009. In 2011, Caroline joined the buying team at Bloomingdales.com, buying both men's & women's denim. She fell hard for menswear, and grew particularly passionate about the denim industry. Throughout, Caroline has been signed as a print and runway model and has appeared in campaigns for Dodge, Ford, Ella Sven, & Bloomingdales, and worked with Neiman Marcus, Chanel, Donna Karan, and Miley Cyrus. After spending years on sets she developed an eye for styling and in the fall of 2013, moved to San Francisco to launch her career as a menswear stylist. Currently, Caroline is launching the menswear blog Bearon & Brothers, and works as a stylist for menswear e-commerce brand Bonobos. She is also an instructor of fashion styling at the Academy of Art University, and contributor to the denim blog "Denimology".