Denimology loves being on top of all things related to denim at all times! We try to keep you posted about all that’s new in the denim world and of new trends that we see coming. So we are delighted to be the first to tell you about this amazing new brand: Knorts. They have just started a Kickstarter Campaign and are already a huge success. In just a couple of days, they have already managed to raise 25% of their Kickstarter goal, which is just awesome.
Let us tell you a bit more about this new and amazing concept. So, what exactly are “Knorts?” Knorts are premium machine knit shorts that redefine comfort, style, and emancipation for women and men. Each pair is made from all natural or recycled/soft-as-clouds yarns, manufactured in Los Angeles, and is painful-wedgie-free guaranteed.
The driving force behind Knorts is the horrible experience Eleanore Guthrie, founder and creator of this brand, endured wearing uncomfortable, generic looking jorts (jean shorts) and other thick-fabric shorts that incessantly wedged in places they shouldn’t. “This left me feeling distressed, awkward, and self-conscious” claimed Eleanore. She then asked herself, “Why is it that the most uncomfortable clothes are staples in everyone’s wardrobes?” It was this question that led Eleanore to begin designing chic knit alternatives to the existing uncomfortable, generic shorts on the market.
After slipping on her first pair of knit shorts, she knew there was no turning back. Knit shorts respect people in ways (and areas) other shorts don’t. She claims that, “Knorts is excited to revolutionize the way shorts interact with bodies throughout daily activities.” The Summer 2014 collection is jort inspired, meaning the classic style of the historic jean short is still intact, but the undesirable, discomfort is left behind. Current styles include the women’s Lana and Magnetic Zero knort and the men’s Blue Keys knort.
Listen to Eleanore tell everyone who wants to escape the uncomfortable, conformist shorts and join the knit shorts revolution! -“til death do you part” in the video below.
Stylish, comfortable, eco-friendly and wedgie-free—what more could you ask for in a pair of shorts?
Girls: #protectthevajay | Boys: #protecttheballz | Remember to help Knorts bring these amazing and eco-friendly knit shorts to all of us by supporting their Kickstarter Campaign.