Once again Replay opts for Brit photographer David Sims to capture the image of the new advertising campaign. With the Fall/Winter 2014-15 season it’s the third time around.
Black & white and light & shadow make time stand still to enable a return to the language of the brand’s origins. The mood is at once contemporary and eternal as simplicity and strength set the tone.
Denim & Leather in second-skin mode become the major players against a backdrop that gives new meaning to the concept less is more.
Whether raw, stonewashed and/or variously distressed, jeans are always unique and authentic, while hardcore zip-up biker jackets with a mannish cut and metal trim are soft, bold and sexy.
Bringing the campaign to life are French fashion model Manon Leloup and Danish one Victor Nylander.