Roy Roger's S/S 2014 Men's Lookbook

As we have just recently introduced you to this amazing Italian brand, Roy Roger’s, you need to check out their men’s looks here. Yours truly is in Italy right now (YAY), and I was able to see some of these pieces myself in the stores. To sum it up, what I felt was that every single item, be it a pair of jeans, a shirt, or shorts, was really, really well done, beautifully crafted – nothing run of the mill here! I will be posting more detailed images of the collection soon, so keep watching!

The Roy Roger’s SS 2014 is a collection that plays with overturning the canons of fashion, starting with the concept of the shirt. The shirts, in Japanese and Italian chambray, play out a tribute to indigo in their micro-check prints.

Part of the beach collection is also inspired by the shirts, where some of the trunks come with the designs and graphics of the shirts worn by the legendary detective Magnum P.I. or patterns based on the American military crest during the Vietnam era.

Madras cotton undergoes a special waterproofing treatment to transform it into a comfortable jersey-backed jacket, while the western shirt, with a yoke in navy-blue cotton and mother-of-pearl buttons, becomes a timeless technical garment.

The Heritage line of the polos, on the one hand sinks its roots into the world of Hawaii and that of 50s pin-ups, dredging up iconic designs and floral motifs, while on the other it flaunts a washed-out, vintage effect in the models made from colored cotton interwoven with a thread of raw linen.

The Rugged line, a celebration of the vintage world, presents a limited edition featuring a leather label and rear triangle made of leather aged with special washes that recalls the 50s biker world.

The more classic pants are sand-colored, made of Colombian gabardine, linen and precious cotton. Then the bandana – in double-twisted 100% cotton Colombian libertador gabardine in the colors navy blue and military green – is the star of more summer-weight pants, or morphs into the cuff and lining of casual shorts.

The collection is rounded off by trunks in cotton/nylon embroidered with scaled-down contrast floral designs, as well as iridescent-effect garment-dyed trunks designed using tailoring criteria where the colors of the warp and weft are different, such as blue and red.

You can purchase the Roy Roger’s men’s collection here.

Roy Roger's S/S 2014 Men's Lookbook
Roy Roger's S/S 2014 Men's Lookbook