The Roy Roger’s Spring/Summer ’14 Ad Campaign was shot in Los Angeles with a high level team of creative direction, art direction, stylist, photographer and models. Without ever loosing focus on the core of the brand – denim – the campaign, like the collection, presents a total look, always with denim and the things that accompany denim. Summery looks, easy-going, and on the jeans, always the famous “triangle” on the back pocket.
Creative Direction: dCOLLECTIF
Art Direction: Aude Delerue [ Art Director – Self Service ]
Photographer: Philip Gay / 2DM Management
Stylist: Benjamin Sturgill / Brydes Mackinney
Female Model: Dasha Malygina / Next Management
Male Model: Geoffroy Jonckheere / Why Not Models