I love to watch behind the scenes videos, as they always kind of give me a “feel” about a brand.

Interesting, of what the director of this video, Ryan Sugimoto, tells us about his vision of the video:

“I like to separate my behind the scenes videos from any others by planning out some of the shots and figuring out what the vibe of the line is so that you don’t get a video you have seen 100 times, but something new. I think anything can be original even a behind the scenes video and I try to always make mine different than a photographer who’s camera happens to also have a video feature.”