STRÖM Brand - Fall/Winter 2014 Lookbook

The STRÖM Brand – Fall/Winter 2014 Lookbook is – DARK! Beautifully executed and tailored denim, in basically blue, black and grey. But with tons of detailing and absolute unique styling.

STRÖM Brand suggest – actually, they have been suggesting this since they first launched last year, – to cuff the jeans real high up. This is a fantastic way out if you are not a Swedish supermodel chick! I found that cuffing up the boyfriend jeans not only gives them an edge, but you can also show off the selvedge stitching, as most of the STRÖM Brand jeans are made of selvedge denim.

Here is what Erika Stromqvist, Designer and founder of this brand, wants us to know about this collection:

– “Creating a moment where denim suggests something new made to last beyond fast trend fashion. Inspiration is women who dress for themselves and not for others!” –

Yes, yes, and YES, Erika! So well said! 🙂

STRÖM Brand - Fall/Winter 2014 Lookbook
STRÖM Brand - Fall/Winter 2014 Lookbook