TROA Jeans

TROA Jeans worn by Sonia Evers at “The Not Vanilla.”

Here’s what TROA Jeans are about:
[quote_box_center]”In 2004, a category-changing concept began to take shape. Song started experimenting with a traditional Korean fabric, hanjisa, and centuries-old natural dyeing techniques. He appreciated that the fabric and process were ecofriendly, but also loved how the fabric was able to hold the natural dyes so beautifully. He did experiment with other ecofriendly fabrics like hemp, but nothing could come close to the look, texture and softness of the hanjisa. Over 8 years, he developed a soft and luxurious fabric with the hanjisa and natural dyes and created a denim like no other. And now, Song is considered the world’s leading expert in hanjisa. He has even created an entire collection that he showed at Paris Fashion Week, where he was able to make hanjisa look like silk and leather. But in 2012, he decided to enter the global denim market. It was a huge risk for Han to even attempt to enter. However, he was confident that his hanjisa fabric could turn the category upside down. The colors and textures stand out from the others. They are soft and light, but yet insulate in cold temperatures and wick away moisture in heat. Women wear jeans every day and with TROA, they can finally have only natural fibers and natural dyes hugging their skin. Denim companies across the board are making efforts to reduce the water footprint of their jeans (one traditional pair of denim can use 500-1000 gallons of water per pair). However, no one can come even close to TROA’s hanjisa fabric, using less than 1% of that per pair. They are even naturally anti-microbial, requiring fewer washings.”[/quote_box_center]

Get the look

Denim Jacket: Gap Denim Jacket
Shirt: Zara
Jeans: TORA Jeans (collection @ Barney’s)
Clutch: French Connection (similar)
Sunglasses: Warby Parker

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Elena Zueva-Smith
I am the EU contributor and product reviewer for Denimology. From the time I was 5 years old browsing through my first fashion magazine I knew I wanted to be in this industry. While working as a Merchandiser at Gloria Jeans, the largest denim manufacturer and retailer in Russia, I discovered my passion for denim. It fascinated me then and years later it fascinates me even more. Every day I learn and discover something new and exciting about denim and am thrilled to do it hand in hand with all of you!