3x1 + COOL HUNTING Collaboration Launch

Hey guys, it looks like now you have a perfect option for your denim or chambray shirt! And not only one, but you could wear a different one five days a week, YAY!

3×1 and online lifestyle site Cool Hunting have partnered to re-interpret the pop-over shirt. Offered in five variations including chambray, selvedge shirting and cotton poplin, the Cool Hunting edition pop-over marks the debut of the new style to the 3×1 collection, and the second collaboration between both brands. The shirts will be available exclusively at 3×1.

“I met Scott when he was opening 3×1 and we quickly became close friends. It’s a privilege to meet someone so knowledgeable and passionate, yet totally down to earth.”’ says Josh Rubin, founder of Cool Hunting. “Scott knows my preference for a pull over shirt and after a quick discussion decided we should make one together. Or, in this case, five.”

Known for quality materials, Cool Hunting turned to 3×1’s exclusive fabric library to craft the collection. Selecting a gradient in chambray plus the addition of classic white, always a staple in any collection, the five color-ways offer a selection from casual to more polished. From the positioning of the placement of pockets, a selvedge edge detail and overall fit and proportion, each style has the Cool Hunting stamp of approval.

“I’ve had the pleasure of knowing Josh and Evan (CoolHunting) for a few years now, and this is our second 3×1 + Cool Hunting collaboration. The collaboration itself was easy and fun, as Josh and I share a mutual love of denim (that’s putting it mildly), chambray, and all things indigo. Josh has been a big fan of the “pop-over” shirt for quite some time, so it only seemed natural that we make a few of his favorites for Summer, in this case, one for every day of the week”.

Limited to 30 pieces of each color and retailing for $265, the Cool Hunting Edition Pop-Over will be available at the 3×1 store on 15 Mercer Street in NYC and online.

3x1 + COOL HUNTING Collaboration Launch
3x1 + COOL HUNTING Collaboration Launch