The birth of the premium denim industry brought a new wave of fashion-conscious consumers who sought to merge luxury into their casual attire. Jeans became a staple among the fashionable elite. A new emphasis on denim fabrications and finishes emerged. Fit became the most important factor. Yet, in the contemporary clothing market there is a void of premium jeans suited for a sophisticated, self-assured and stylish woman. She was the first generation of woman who bought 7 For All Mankind jeans and still craves the same level of design, but needs a consistent, high quality and enduring look that fits her new life.
Enter Jen7 – the brainchild of the denim experts and innovators at 7 For All Mankind. They understand this woman and the essential elements necessary in creating her perfect pair of jeans. This new and unprecedented line of premium denim is created for the woman who has been searching for an undeniably stylish jean with the perfect fit that is flattering and fits seamlessly into her demanding lifestyle. Jen7 is confident, cultured and classic. She has lived life and knows what she needs; once she finds it, she is a fan for life.
Each pair of Jen7 jeans is designed to be instantly flattering and crafted to provide a flawless foundation. The distinguishing factor for Jen7 jeans is seen and felt in the fit of the top block. From bootcut to skinny, each pair has the same measurements from waist to hip. This consistent feature has been perfected to ensure a sleek, slimming effect with ultimate comfort, while simultaneously eliminating a gap in the waistband. The top block has been meticulously designed, engineered and tested to create that ideal fit that every modern woman needs.
“This is a brand by women for women,” said Peggi Jewell, Vice President of Product. “Jen7 is the only jean this woman will ever need. She was our first customer and it’s about time that a pair of jeans is designed specifically for her. She’s worth it.”
Officially launching in Fall 2014, Jen7’s unparalleled jeans will be offered in nine different washes, from basic blue rinses to coated reptile prints to leather-like fabrics, and three different fits, Skinny, Slim Bootcut and Slim Straight. Ranging in sizes from 2-14, Jen7 jeans will retail from $175 – $215 and will be available in select retailers nationwide.
“Every woman struggles to find a balance between fit and comfort, while still attempting to look good. Whether bending down to pick something up or aiding to their children, they always fear the inevitability of exposing themselves in their jeans. Imagine having that perfect pair that you can grab every day and feel fully confident that you can wear with
ease.” said Peggi Jewell. “This woman has earned the right to have a jean that looks incredible. She should be able to have it all! And now she does.”