Buffalo David Bitton unveils its Fall 2014 marketing campaign starring NFL football player, Eric Decker of the New York Jets, and supermodel, Erin Heatherton. The campaign, which is the brand’s second installment of its sports marketing initiative, “Buffalo Pro,” features the athlete and model in a series of sexy images shot in a rustic setting outside of New York City. The campaign debuts in September issues of fashion, sport and lifestyle magazines, as well as in-store, online, outdoor and in sports journals.
Eric Decker on the campaign:
“I am very excited for everyone to finally see our Buffalo ads. It was my first time modeling; so I was grateful to have Erin on set to give me some tips and make me feel comfortable. Buffalo David Bitton is such an iconic brand – it’s all about quality without sacrificing style or comfort.”
“I really liked the Flex jean – you know they almost felt like sweatpants, yet looked so cool and stylish. I can definitely see myself hanging out with Jessie and Vivianne in those,” added Eric.