I’ve had the opportunity to meet and talk with entrepreneurs throughout my life who in some form have incorporated “making the world a better place to live” in their company’s culture. The first question that comes to my mind, as I’m sure many others is, “Does this person really “walk the talk” or are they simply going through the motions, because it is good for business and the bottom line?” I’ve had the opportunity and pleasure of talking with Jeff Shafer, the founder of both Agave Denim and most recently Bluer Denim multiple times this past year. I’m here to tell you that Jeff doesn’t just walk the talk, he runs.

Bluer Denim Jeans Donation to the Homeless

The pallet of boxes that you see above is on its way to destinations that will benefit the homeless. It’s the result of an initiative called “Buy One, Give One” that Bluer Denim started from the outset of their company a year ago. Here’s what Bluer has to say:

[quote_box_center]Bluer is introducing a new humanitarian and sustainable solution designed to get unwanted jeans out of your closets and into the hands of those in need. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, sanitize them, and deliver them to someone who really needs them. This is important in two ways. First, in the world of sustainability, recycling is key. Nothing more effectively reduces waste and the carbon impact of production than re-using that which has already been produced. And second, it creates a solution to the very real problem of clothing for those in need.[/quote_box_center]

As I was talking with Jeff and the Bluer team this week, they came up with another idea to help the homeless: Why not turn this program around and provide an additional conduit to getting used jeans in the hands of people in need.

The idea: Let’s ask, really the world, to send Bluer their used jeans. For as many jeans as someone wants to send in, Bluer will give each person a $20 credit to purchase a new pair of jeans from their store and they will make sure that every pair of jeans that they receive gets in the hands of someone on the street that will make a difference in their life.

So Denimologists, what do you say? Let’s show the folks at Bluer that we care enough to take the time to send them our used jeans that in most cases haven’t been worn in months or years. I promise it will put a smile on your and someone in need’s face.

Send your used jeans to:

Bluer Denim
Attn: Jeans for the Homeless
6210 South 11th Street
Ridgefield, WA 98642
(Remember to include your name, address and email on a piece of paper inside the package.)

Please spread the word about this opportunity to make a difference in someone’s life through your social channels (you can use the social buttons below) and any other way that you can. #jeansforthehomeless

Thanking you in advance for your participation!

If you want to find out more about Bluer Denim and their corporate culture, watch the video below. You’ll enjoy it.