Introducing: Bethnals, New London Based Brand unlike any other. Set to be the most sought after denim of AW14, Bethnals offer the perfect fit in one unisex jean. With a wealth of industry experience under their belt, this exciting new brand isn’t influenced by trends, but rather by the culture of the city around them – think timeless, simple and modern pieces destined to see you beyond the season ahead.
Never before has there been more desire in the industry to go back to basics – this is what Bethnals is all about – simple, fuss-free denim that speaks volumes without the need to be over-styled. Taking the classic heritage of a lifelong staple and putting their modern, London-inspired stamp on it, expect to find modern tailoring and fuss-free style – a true reflection of the faithful London Uniform.
Priced at just £75, guys and girls can take their pick from three classic styles – SKINNY, STRAIGHT and RELAXED. Each style is also available in a super high quality selvedge denim for £125.
MEET PETE – THE SKINNY JEAN A firm favorite season after season, the 5-pocket 10.5oz skinny is available in rinsed indigo and clean double-dyed black. Produced with a unique core spun denim and performance power stretch, Pete is your everyday skinny.
MEET JOEY – THE STRAIGHT JEAN Proof that the classics never go out of style. A straight leg fit with 5 pockets, Joey comes in a wonderful 12.5oz denim with natural character. Available in a clean black wash or soft rich indigo; wear cropped for a perfect ankle grazer silhouette.
MEET WINNIE – THE RELAXED JEAN Modern and easy to style, say hello to the ‘boyfriend’ of the collection. Featuring a relaxed fit, 5 pockets and available in a black wash or double-dyed twill indigo, the result is a soft premium denim. Buy your size and wear high-waisted to emulate the popular ‘mom’ style or go up a size for true slouchy comfort.
Already a hit with bloggers and industry insiders, the brand is slowly generating a cult following in East London. Founder, Melissa Clement comments, “Bethnals is focused on blurring the boundaries between men and women’s denim. We’re making jeans that are the right fit for you, regardless of your sex. It’s all about the look that you want. With Bethnals there is no such thing as girls and boys jeans.”