Mary Li Vecchi former Design Director and Merchandiser of Sold Design Lab, the brand that created the Revolutionary Pull on Jean SDL360, has surfaced after leaving months ago, with a great new Challenge. She is building 2 new brands. One of her two new babies is REWASHBrand, a Junior denim life style brand. I have asked Mary, whom I know personally, and for whom I have a great deal of admiration, to tell us a bit about this new line:
– “I have this great new trend in denim that I am developing. It is something never done with denim before. I created a Stretch Denim and a Rigid denim that can be blended in the same garment to allow me to have the best fitting destructed jean in the world.
The front of the jean is left hand rigid which allows me to achieve some fantastic authentic destruction. The back of the jean is a refine yarn of Cotton/ Spandex to allow the fit to be super SEXY and super tight. You have to see it to believe it.” –
Well, Mary, our product reviewers are ready for the challenge! 😉
REWASHBrand will be available at Macy’s, JCP and Wet Seal, among others, next season. But I have been invited to their showroom here in NYC this month still, and will absolutely check it out ASAP. Stay tuned for updates!