As the original British denim brand, Lee Cooper’s journey began in a local factory in London’s East End making tough, uncompromising workwear. Since then, Lee Cooper has become a global fashion brand with over 100 years of heritage and a loyal fan base worldwide.
Now a revolutionary authentic denim brand in Europe, Lee Cooper became the go-to-denim label for legendary British rock’n’roll bands including The Rolling Stones. The brand’s era defining aesthetic cemented Lee Cooper as a global name in the 70s, and by the 90s Lee Cooper’s global expansion had spread with new licensed markets in Eastern Europe, Asia and
Here is what Lee Copper tells us about their Fall/Winter 2014 collection:
“Continuing our on-going support of talented and emerging Makers, Lee Cooper’s AW14 campaign focuses on a specific group of creatives, Music Makers. This season we are celebrating the fact that Lee Cooper makes clothes to live in, clothes to work in, play in, dance in, drink in. Clothes to make music in.
Throughout our 100 year legacy, music makers have always been a pillar to our brand’s DNA. In the 1970s our classic denims were worn by rock ‘n’ roll legends The Rolling Stones. This year we’ve seen emerging Brit band Coasts wearing our gear. And now for FW14 we’re presenting our collection with a creative concept that celebrates those who make music happen. From
onstage to backstage, factory to the shop floor, from East London to the world. This season, we celebrate Music Makers everywhere.
Shot in Lee Cooper’s home ground of East London, the FW14 campaign shows a narrative of two indie musicians setting up and performing a gig whilst showcasing fifteen key looks from this season’s collection.