Madewell Launches Fall 2014 Collection today and Denimology got the exclusive first look at their awesome denim!
Slip. Zip. Turn. Nod. Smile. Prepare for compliments. #denimmadewell
What’s New – More styles + fits from the wear everyday jeans that developed a cult following after launch last year.
47 new styles for fall – destructed, raw hems, bleach splatter, moto, trend, overalls.
It’s been a year since Madewell moved its denim HQ to LA and re-looked at fit and fabric to create a new denim quality that has tons more stretch but never bags out. Last year at launch the response was so overwhelming that we could hardly keep stock in stores.
8 different fits
New fit, Alley Straight – “This fall we are introducing our Alley Straight jean. Still fitted through the hip but a little straighter through the leg, it’s a new sexy option.” – Somsack Sikhounmuong, head of design
“Our goal is to create pieces that are cool and unfussy -designed to be worn everyday. We have set out to bring women the best denim and all the pieces to wear with it.” – Somsack Sikhounmuong, head of design
Making shopping easier than ever
Updated denim bar on Madewell.com: We have revamped the denim shopping experience on Madewell.com by creating a single destination for denim editorial content+news, fit info, extended sizing and enhanced shopping experience. Customers can browse our denim lookbook and shop the styles all in one place, including multiple angle views of the jeans. It’s a virtual extension of our denim bar in stores.
Risk Free Jeans: Free shipping and free returns valid on the purchase of jeans at madewell.com or by phone
Free Hemming: Free in-store hemming serves valid on the purchase of full-priced jeans in Madewell stores and at madewell.com
“Shopping for denim should be as easy as possible. This fall we created a one stop shop online, where customers can see and shop our world of denim, all in one place. Our in-store version of this is the Denim Bar, literally a standing bar stocked with rows and rows of denim. You can find the different fits and grab your size on the spot.” -Somsack Sikhounmuong, head of design
Join in, #denimmadewell – To celebrate the anniversary of Madewell’s revamped denim we are looking to the women who have been wearing, and loving, Madewell jeans and showcasing our favorites on madewell.com in a dedicated instagram gallery, on Madewell’s blog and across Madewell’s social channels.
Customers can post pictures with hashtag #denimmadewell for a chance to be featured throughout the fall
Everyday, throughout the month of August, Madewell will be dishing out styles stories, denim factoids, things we’ve noticed around the office and the best of the best from the #denimmadewell submissions. See below for where you can tune in.
“A year after our denim relaunch, it’s extremely gratifying to see women wearing and loving their Madewell jeans. No matter how many hours we pour over a pair in the studio the true test is always when it hits the streets. Hearing feedback from women who have adopted our jeans as a staple in their wardrobe is proof that we have achieved what we set out to do.” -Somsack Sikhounmuong, head of design