Rita Ora poses alongside ‘real’ New York City scenesters for DKNY’s latest hipster-themed campaign.
The “I Will Never Let You Down” singer, poses alongside the city’s downtown scene-stealers including high fashion models like Soo Joo Park and music figures like rapper A$AP Illz.
In a brief interview accompanying the campaign, Rita explains that her favorite part of the city “would probably be SoHo mixed with anything in Brooklyn – it’s almost like a different kind of world”.
She is seen wearing the label’s fall clothing including varsity jackets, fur coats, denim, and leather handbags.
Rita Ora is a New Yorker by way of London, having moved to the city at the age of 17 to pursue a career in music.
The campaign, photographed by Lachlann Bailey, also features similar interviews with the campaign’s remaining cast which includes born-and-bred NYC natives as well as recent transplants.
They include photographer and downtown progeny Brandee Brown as well as model Eliza Cummings.
Each cast member shares their favorite New York spots for hanging out and having a drink. Rita says hers are “Soho House” and “The Darby”, as they are both so private but have such great energy.
The campaign is just the latest addition to Rita’s DKNY-centric resume. The brand appears to have a strong admiration for the singer, as it has already featured her in DKNY Jeans ads, as well as the campaign for its “DKNY MYNY” fragrance.