DL1961 PREMIUM DENIM LAUNCHES FALL/WINTER 2014 CAMPAIGN
Redefines Denim as A Utility with New Intelligent Denim Treatment
Yesterday, August 5th, DL1961 Premium Denim unveiled its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dark, clean lines to sleek, buttoned-up styling, the campaign is a major departure from anything the brand has done before.
“This season we wanted to create a collection that represents the technological nature and sleekness of our denim,” said Sarah Ahmed, DL1961’s Creative Director. “We continue our mission to create ‘the perfect fitting jeans’ and are excited to unveil our Fall/Winter fit collection, which captures the premium, effortless yet signature style that DL1961 has become known for.”
DL1961 provides denim that doubles as a utility, designed in both fit and fabrication to out-perform any other garment in your closet. For fall, DL1961’s revolutionary DLX and dlpro technologies are interpreted in refined silhouettes and textiles. The brand also introduces Intelligent Denim, a treatment powered by SILVADUR, which protects denim from odor-causing bacteria, allowing for fewer washes. The brand prides itself on its revolutionary fabrics and how they are engineered, such as their original XFIT four-way stretch, which is crafted by wrapping cotton fibers with Lycra and then using a cross-weave technology to create a breathable fabric, which instantly slims, tones and contours the body.