Dr. Martens Celebrates the Launch of SPIRIT OF 69 COLLECTION

I was invited to celebrate the launch of the Dr. Martens “Spirit of 69 Collection” at the Delancey Hotel here in NYC. And boy, what a partiiieeeeee!!

Friday, August 22nd, 2014 – Dr. Martens (www.drmartens.com) celebrated the launch of the Spirit of 69 collection at The Delancey on 168 Delancey St in the Lower East Side, New York on the evening of August 21, 2014 with over 600 guests including fashion, music and art notables Vincent Piazza, Ashley Smith, Adesuwa Aighewi, Chloé Caillet and Francesca Vuillemin.

The three tier venue played host to the various elements of the Spirit of 69…

Rooftop
Guests dined on Caribbean hors d’oeuvres catered by Miss Lily’s and enjoyed drinks by Sailor Jerry rum

Main Floor
Electric Punanny [Melo X and Jasmine Solano] spun reggae tunes – classic and new school

Basement
Live band performances from The Frightnrs, Jah Point & The Boomshot Riddim Collective and Scratch Famous/Deadly Dragon Sound — rocking out in true spirit of 69 playing reggae and ska tunes

About the Spirit of 69:

The Spirit of 69 collection is a modern interpretation of a look and attitude that was started back in 1969 by the first generation skinheads. By working with brands that were involved or influenced by this very British subculture from its earliest days, Dr. Martens has created a collection that celebrates this hugely important tribe and their meticulous attention to detail as well as the relationship it had with ska, rock-steady and reggae that still shapes youth culture in terms of music, style and attitude to this day.

The collection is all about style and detail, specific materials and practical durability. It compromises of Dr. Martens footwear, shirts from Brutus, Edwin Jeans and MA-1 flight jackets from Alpha Industries. A collaborative record box from Dr. Martens and Trojan Records completes the range, as a nod to the important relationship early skinheads had with music. The collection launches in Dr. Martens stores and online early September.

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