DL1961 Premium Denim is excited to announce the launch of their newest product line, ACTIVEX, a performance denim collection for toddlers and adolescents just in time for the new school year. Crafted with revolutionary DLX technology and Intelligent Denim, a bacteria fighting treatment powered by SILVADUR, ACTIVEX is designed for kids on the go and moves 360 degrees, promising to keep up with them throughout the day.
“My twelve-year-old brother was our source of inspiration for this collection, after noticing there was a huge void in the denim market for sustainable kids denim,” said Sarah Ahmed, DL1961 Creative Director. “Kids often choose gym shorts or leggings over jeans and we wanted to create a collection that would be stylish while maintaining comfort and flexibility.”
Offerings now include an array of 50 different styles and washes that are machine washable and made with Eco-friendly dyes. Boys can choose from a range of styles named after their favorite professional athletes, including the Jordan straight jean and Hawke skinny jean, for toddlers ages 2-6 and adolescents ages 8-20. Girls can choose from a wide selection of classic blues, reds and whites for toddlers ages 2-6 and adolescents ages 8-16. Available on www.DL1961.com and stores nationwide, prices range from $39 for toddlers to $49-$79 for girl’s and boy’s core styles.