When I learned that Marta Goldschmied, the daughter of my denim idol, Adriano, is about to launch her own denim line I jumped for joy! I so believe that the apple doesn’t fall….you know! 😉
I will have the opportunity to meet Marta and Shane next week and will certainly introduce them to you with an insane interview, so stay tuned.
About MADE GOLD:
Marta Goldschmied – daughter of famed denim pioneer Adriano Goldschmied – has partnered with Shane Markland to develop a new women’s wear label: MADE GOLD. MADE GOLD will launch its first collection for the Spring/Summer 2015 season, featuring premium denim with innovative fits and exclusive washes, along with outerwear, t-shirts, leather, and a directional new category of Indigo Activewear.
MADE GOLD lies at the intersection of emerging fashion and activewear, with an exclusively engineered new denim fabrication that incorporates a unique Nylon-blend indigo fabric. This exclusive fabrication is the hallmark of the MADE GOLD Indigo Activewear category, offering the same performance characteristics of traditional activewear but with the look and feel of conventional denim. Initially, the MADE GOLD Indigo Activewear category will consist of two styles of leggings, shorts, sports bra tops, a pullover and a sweatshirt.
After settling in Los Angeles with her family, Italian-born Marta Goldschmied immersed herself in fashion and west coast culture. The collision of high fashion, streetwear and the omnipresent entertainment industry all contributed to the design aesthetic of the MADE GOLD collection. MADE GOLD is marked by its roots in premium denim and inspired, in particular by the explosion of nineties grunge rock.
Shane Markland brings his aptitude for building iconic denim brands including Goldsign and Current/Elliot to MADE GOLD and is spearheading the business development and sales strategy for the brand.
Marta has also enlisted her sister Glenda Goldschmied, a graduate of London’s Central Saint Martin’s, to bring a fresh perspective to the MADE GOLD line. Glenda will help collaborate on branding, packaging and the overall visual concept of MADE GOLD. In addition to the new Indigo Activewear category, MADE GOLD will continue developing traditional denim, utilizing fabrics from both Japan and Italy.
MADE GOLD will be available online in early 2015 and sold in select retailers nationwide, launching exclusively at Ron Hermans stores in Los Angeles. Retail prices will range from $150-$258.