Here is a little bit more about why Lycra® is such an important “ingredient” in our denim. Without it, our jeans would be rigid and not shapely and sexy. Like, remember those mom jeans? – well, that was before the “Lycra® era”. Today we have the choice of choosing a super soft and body enhancing pair of jeans. Of course, sometimes it is still an absolute MUST to go back to our old Levi’s®, or even the right-now-so-fashionable “moms”. But then again, nowadays, we have a choice, and therefore, thank you, dear Lycra®, for letting us wear our beloved jeans AND look sexy in them! 🙂
For more than two decades, LYCRA® fiber has revolutionized the denim world, bringing enhanced comfort, style and fit to women’s, and more recently, men’s denim fashions. Today, this amazing fiber continues to be the industry’s elastic of choice, thanks to its superior recovery and consistent quality. Jeans with even just a touch of LYCRA® fiber maintain their natural handle and appearance longer. That’s why designers and consumers prefer the flattering fit LYCRA® fiber brings to jeans. In fact, over 60% of women have indicated a preference for garments with LYCRA® fiber vs. generic stretch.