A GOLD E S/S 2015 Lookbook

A Gold E is the newest line from denim guru Jerome Dahan, who also is the owner of Citizens of Humanity. His latest endeavor, A Gold E, is a line of affordable, everyday essentials in tried-and-true cuts: think skinnies, straight leg and relaxed fits for men and women, all priced from $98 to $148.

Here is what A Gold E tells us about their concept:

“How does individuality come to define a brand? That’s a question we keep asking ourselves. Our goal with A Gold E is to create a modern Levi’s, meaning a pair of jeans you live your life in. It’s a product that you define, not us, that represents a spirit, a balance, and like anything good it’s not built quickly or alone, it’s going to take a community of individuals to define who we are, and ultimately who we will become…

“But enough about us… What’s up with you?”

Phew, I kind of got out of breath reading this long sentence, whoa! But I love their idea and especially their price range. I saw this collection at their press preview just the other day. Their jeans are impeccable and super cute, definitely, they have the Jerome Dahan signature perfect fits and washes.

You can purchase the A Gold E fall and winter collection here. Their summer denim will only be available in the beginning of next year.

A GOLD E S/S 2015 Lookbook

A GOLD E S/S 2015 Lookbook