“!iTEM® represents a lifestyle of the young and creative. Embracing the urban landscape, we believe in the soul of a city and the heart of the youth. !iTEM® is designed and made in the U.S.A – denim is our lifeblood. Modern Forward.”
Here are some S/S 2014 inspirations:
• Unexpected surprises of the Mediterranean Sea
• Wassily Kandinsky
• Piet Mondrian
Sound good?! Well, it certainly has some artistic ingredients, just check out those colorful orange and turquoise jeans and chinos! So super cool!
• Muted pastel colors of Mint, Sky, and Chalk.
• Fresh sun-drenched colors of Electric, Champagne, Kelly, Royal, White, and Midnight
• Indigo washes such as Aqua, Deep Sea, Blue Sea, Indigo 12, Snow, and Firebat,
Included in this lookbook are some of !item’s® staples, like the Breaker, which has a style-driven comfort fit. The knit fabrication and modern silhouette make for a modern forward body perfect for today’s mobile lifestyle.
Then there is the ever present drop crotch jean, which has been in the !item® collection since their beginnings, the engineered drop-crotch comfort fit. Designed with structural and 5 pocket details, this style definitely enhances the advanced athletic look.
Another one is the tapered drop-crotch 5 pocket jeans. Intentionally cut shorter for that modern look, the Drop Taper has a slight drop in the crotch area for added comfort and modern style.
And also going strong are the chinos, which they call the engineered chinos. The narrower shape with structural and torque construction provides a distinctive shape built for movement and style.
This collection will only be available in a few months, but meantime you can buy the clothes of their current F/W 2014 collection here.